NEWS

SILVER BAY POINT GETS FRUITY!

CWF, the Yorkshire based wine importer and alcoholic drinks manufacturer, has added a collection of three fruity new variants to its highly successful Silver Bay Point range.

silver bay point fruits

Silver Bay Point Fruit Flavours is a sophisticated RTD proposition and has been created with fruit cider drinkers, relatively new wine consumers and Silver Bay Point's current target audience in mind. The launch will be supported with press and media activity and via Silver Bay Point's successful social media platforms to drive consumer interest and maximise on the current interest in, and success of, the fruit-flavoured wine category.

The three varietals available are Silver Bay Point White with Mango and Peach natural fruit flavours, Silver Bay Point Rosé with Raspberry and Lemon natural fruit flavours and Silver Bay Point Rosé with Cherry and Kiwi natural fruit flavours. The ABV of each is 8% vol.

Amy Ledger, Marketing Manager at CWF comments, "CWF's Silver Bay Point range has been phenomenally successful and has built up a loyal consumer following. Our new Silver Bay Point Fruit Flavours will provide these customers with a fruity alternative to their favourite tipple whilst also offering the excellent quality liquids and fantastic value for money the brand is already known for. In addition, the Fruit Flavours collection will add a new dimension to the burgeoning fruit-flavoured wine market, driving further consumer interest in this thriving category."

Silver Bay Point Fruit Flavours are available in cases of six 75cl bottles with a suggested SSP of £2.99 per bottle EDLP.

For more information about CWF's range of liqueurs and alcoholic beverages log on to www.continental-wine.co.uk

 

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KISSING TREE PET RANGE

CWF, the Yorkshire based wine importer and alcoholic drinks manufacturer, has added three new varietals to its range of 18.7cl PET wines under the Kissing Tree brand.

CWF’s Kissing Tree wine range is enjoying increasing success among off trade operators and is a great choice for customers looking for a good quality branded wine.

Key to the range’s popularity has been the breadth of easy drinking wines from around the world and the attractive packaging, which achieves stand-out on a crowded shelf.

Californian Zinfandel Rosé
A modern classic with its appealing soft blush pink colour, made from red Zinfandel grapes grown in the heat of California’s Central valley south of San Francisco. The nose is a clean summery blend of raspberry and strawberry fruits. In the mouth it is medium-sweet with a creamy and fresh summer fruits style balanced by a crisp acidity on the finish. Ideal served chilled as an aperitif or with salads and desserts. 10.5% vol.

South African Cabernet Sauvignon
This Cabernet Sauvignon is grown in the warm, dry vineyards of the Western Cape in South Africa where wines have been made since the 17th century. The wine has a fine balance of elegance and ripeness with blackcurrant aromas on the nose and ripe yet refined smoky berry fruit in the mouth. Ideal on its own or with roast meats, grills and cheese dishes. 13% vol.

South African Chenin Blanc The Chenin Blanc grape is well suited to the warm South African climate making creamy and well balanced wines in the Western Cape. The softened acidity produces fresh apples and pear fruits on the nose and a clean crisp lightly peachy flavour in the mouth. Ideal served as an aperitif or with a wide variety of fish, chicken and white meats. 13% vol.

Amy Ledger, Marketing Manager at CWF comments, "Kissing Tree has been one of our recent success stories – it’s ethos of sharing combined with the great quality wines available in the range has really captured the imagination of consumers. Adding the new varietals to the PET format gives consumers the best of both worlds – a great range of wines to choose from in a format that is convenient for consumers to enjoy either in or outside of the home."

Kissing Tree 18.7cl is available in cases of 48.

For more information about CWF’s range of liqueurs and alcoholic beverages log on to www.continental-wine.co.uk

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harvest fruits

CWF LAUNCHES NEW MULLED WINE FOR THE ON TRADE

CWF, the Yorkshire based wine importer and alcoholic drinks manufacturer, has launched a new Mulled Wine specifically for the On-trade sector.

Mulled Wine has captured the hearts of UK consumers seeking the warming spicy taste of the festive period throughout the cold winter months. The new Mulled Wine is 10% vol in a 75cl bottle and offers the no fuss option for busy bar and restaurant owners. There is no need to steep expensive house red wine with flavours for lengthy periods of time as the Mulled Wine comes ready to warm and pour.

On trade operators will be encouraged by the ability to add incremental new sales and profit by adding Mulled Wine as a seasonal feature and when cross promoted with festive menus or offered as a profitable alternative to other alcoholic beverages and teas/coffees and snacks throughout the winter months the sales opportunities are endless.

FOR INFO - Product Description/ Heating Suggestion
The traditional Winter favourite that blends the finest ingredients to give a character of subtle cinnamon and clove spices and zesty citrus fruits. This Mulled Wine can be enjoyed cold, or warmed to bring out the fruity aromas and rich flavours. To serve warm, heat gently in a saucepan or in the microwave in a suitable container for 45 seconds on "high". Do not boil.

Julie Ingham, Marketing Manager comments, "The festive season is a very busy time for bar and restaurant owners. They are constantly on the look out for simple ways to add incremental sales and our Mulled Wine meets these requirements. Perfect for black board specials and simple to prepare and serve - an easy way to provide customers with a bit of festive cheer this Autumn."

CWF's new Mulled Wine is 10% vol in a 75cl bottle and is priced at £14.54 for a case of six bottles.
For more information about CWF's range of wines, liqueurs, spirits and other alcoholic beverages log on to www.continental-wine.co.uk.

For further information please contact Justine Stevenson or Cheryl Davies on: 07881 581 361 / 07881 781 421; justine@primopr.co.uk / cheryl@primopr.co.uk www.primopr.co.uk

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harvest fruits

CWF UNVEIL MARKETING PLANS FOR SILVER BAY POINT

CWF's hugely successful Silver Bay Point brand is extending its target market to include men. Its 2013 marketing plan will for the first time include sponsorship of Daniel Lloyd Racing as Daniel competes in the Porsche Carrera Cup GB Championship.

Porsche Carrera Cup Great Britain is at the very pinnacle of British motor racing. Stunning cars, top teams and drivers and unrivalled back up from Porsche Cars Great Britain guarantees spectators, both trackside and at home watching live on ITV4, an exciting viewing experience. Huddersfield based Daniel goes into 2013 having been named a British Racing Drivers' Club 'Rising Star' and he is the first driver in the history of Porsche Carrera Cup GB to be named the Porsche Carrera Cup GB Scholar for a second season.

Sales of beer have fallen by 7.5% in the Off trade year on year* as men are swapping out of the beer category and into wine. Silver Bay Point which is the number one brand in the thriving British Wine category, with a leading 33% market share across total off trade volume sales* is perfectly placed to make the most of this opportunity to further increase sales by targeting the male consumer.

The success of Silver Bay Point can be attributed to the growing demand amongst consumers both male and female for wine style drinks that fall in to the lower alcohol category, deliver well on quality and packaging good looks and offer exceptionally attractive price points all year round.

The sponsorship of Daniel Lloyd Racing will see Silver Bay Point targeting a wider audience and in particular men for the first time and is part of an overall marketing campaign worth £650,000 for 2013.

Julie Ingham, Marketing at CWF comments, ”When we first launched our Silver Bay Point brand we were firmly aiming it at women aged between 18-35 years who were looking for an lower alcohol alternative to their usual wine. We have been delighted by the success of Silver Bay Point over the past couple of years and have watched the brand as it goes from strength to strength.

"We thought that 2013 would be the perfect time to extend that target market to include men in order to make the most of the fact that more men are now choosing to drink wine. Our sponsorship of Daniel Lloyd Racing is a clear commitment to helping us achieving that goal and we are looking forward to a season of high excitement as the drivers battle it out to be the winner of the prestigious Porsche Carrera cup."

For more information about Silver Bay Point Wine call 01484 557111 or visit www.silverbaypoint.co.uk or see our facebook page. You can also follow Silver Bay Point on Twitter

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black-beer

Continental Wine and Food (CWF) has long been the proud producer of Mather's Black Beer and it was with great regret that we took the decision to cease its manufacture this year.

Mather's Black Beer was closely associated with the Yorkshire region, with Captain Cook being such a supporter that he built the first brewery in New Zealand in 1769 to produce the drink for his men.

The product traditionally has been considered to have medicinal properties and in the mining towns of Northern England was mixed with milk or lemonade as a tonic.

It was a drink with a great heritage and a very loyal customer following so we were disappointed that the application of duty to Mather's where it was previously exempt has made its production untenable. However, should there be a change in this position, we are keeping our options open and the recipe will remain confidential.

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CWF EXTENDS SPECIALITY MIXER RANGE WITH LAUNCH OF MOONLIGHT

With the liqueurs and speciality mixers category retaining a strong and growing presence within the UK drinks market, CWF is launching 'Moonlight', a Caribbean rum and rich coffee style mixer in perfect time for the buoyant festive sales period.



Total Off Trade Speciality and Liqueur MAT sales were up 6% in value to £486 million to August 2011 according to Nielsen, with volume sales growth being driven largely from the lighter ABV speciality options between 17% and 22% ABV. Moonlight with a 17.5% ABV is set to maximise the opportunities generated by this demand and joins the company's growing family of speciality drinks positioned at this level.

Much time was spent trialling the Moonlight taste and look with consumers benchmarking against the brand leader and the Moonlight brand has been deemed to be a strong proposition with little competition in its field. Moonlight has a striking new packaging look designed to create a rich, deep and luxurious look and feel to create a premium stand out presence on shelf and the rich and smooth Caribbean rum and coffee style was a vote winner with consumers.

HWith consumers increasingly spending more time with friends in the home, Moonlight is the versatile option for cocktails and creative mixers. The brand can be enjoyed in a variety of ways; added to a measure of cream liqueur gives it an enticing edge, mixed with cola and ice creates a cool sensation or simply enjoy on the rocks for an indulgent experience.

Vicky Lee, Group Marketing and Trading Controller of CWF, said: ?The growth opportunities in this category are being driven by lighter ABV drinks due to cost advantages being passed through the supply chain and resulting in a more competitively priced option which appeals to consumers seeking better value alternatives to the mainstream brands.

?Moonlight has been benchmarked against the market leader and offers consumers a value for money, high quality alternative in these times of cost consciousness. With the marketing investment in this category being driven by the brand leader we anticipate further growth through attracting new users and promoting the brand mixer's versatility which will also benefit the Moonlight brand.

Moonlight is available in cases of 6 x 70cl from leading cash and carry and independent retailers. With an ABV of 17.5%, Moonlight will retail at circa £6.39 per bottle. For more information about Moonlight call 01484 557111 or visit www.continental-wine.co.uk.
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CWF SPICES UP ITS 2011 MULLED WINE RANGE

In time for the peak autumn and festive season, CWF is introducing fresh, new packaging for its Winter Warmer and Harvest Fruits Mulled Wine brands, helping retailers and wholesalers to maximise the profit potential offered by Mulled products during the approaching key sales period.

Mulled Wine retains a strong and growing presence within the UK drinks market, and is particularly popular not just at Christmas but from Halloween and Bonfire Night onwards. CWF offer two brand options of Mulled Wine to provide retailers and consumers with scope for choice. In 2010, Winter Warmer and Harvest Fruits extended their distribution base amongst retailers and as a result sales grew by a very impressive 52.2% on a year on year basis. Exciting 2011 plans are to continue with this growth path.

To cement its position as a driving force within its category, Winter Warmer’s packaging has been given a premium look upgrade with a new metallic label featuring warm, modern and evocative colours. Consumer research resulted in unanimous approval rates (100% positive feedback) for the new look and confirmation that the upgraded packaging look sits above that of its competitive set. The Winter Warmer brand, which has an ABV of 10% and a typical RSP of £3.99 per 75cl bottle, has a strong reputation for its quality and appeal within a category that is filled with weak tertiary options and continues to blend the finest ingredients to provide a character of subtle cinnamon, clove spices and zesty citrus fruits.

Harvest Fruits Mulled Wine forms part of a wider extended range of traditional fruit wines and speciality drinks on offer. As such the brand features a more traditional style of packaging and these values, cues and heritage are communicated across the pack. Harvest Fruits Mulled Wine comes from an original recipe inspired by classis winter fruits, which is blended with the finest ingredients to provide a mouth-watering flavour with warming, spicy notes. It features a slightly lower 8% ABV and is available in a smaller 70cl bottle size to the Winter Warmer brand. Harvest Fruits is therefore perfect for customers looking for a slightly keener RSP, which is typically £3.49 per bottle.

Vicky Lee, Group Marketing and Trading Controller of CWF, said:

”CWF is a long established name in UK mulled wine production with both the Winter Warmer and Harvest Fruits brands, which offer a broad choice for consumers across the retail and impulse sectors. At a time when many manufacturers are seeking to make cost savings in the manufacture of their brands, which most often results in the quality being downgraded, CWF are proudly investing more heavily than ever before in its Winter Warmer and Harvest Fruits brands. On the back of our 2011 brand marketing investment and planned promotion activity with retailers, CWF are anticipating very buoyant sales growth this year. Both brands continue to boast high quality ingredients and thus superb product delivery whilst still representing excellent value for money for the consumer.

“Mulled wine really is a must stock throughout autumn and winter and particularly during the festive period. We work closely with retailers to ensure that they maximize sales opportunities during the key period with early merchandising displays that are visually appealing and promote Mulled Wine as no fuss “ready made” option, perfect for consumers to serve at parties and events from Halloween and Bonfire Night through to Christmas and New Year’s Eve too. Consumer in store sampling events are extremely successful in driving footfall to the Mulled Wine fixture to hook consumers early to the “warming taste of the season” and we will working once again with retailers to promote this key activity.”

Winter Warmer Mulled Wine is available in cases of 6 x 75cl bottles. Harvest Fruits Mulled Wine is available in cases of 6 x 70cl bottles. Also available in the Harvest Fruits range is a Cherry Wine and Gold Mead, also packed in case size of 6 x 70cl bottles. For more information about Winter Warmer or Harvest Fruits Mulled Wine call 01484 557111 or visit www.continental-wine.co.uk
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NEW RASPBERRY FLAVOUR JOINS CWF’S LIXX RANGE

CWF has added a new Raspberry flavour to its popular LIXX Vodka Shots portfolio, meaning that the range now boasts five cult flavour options.

The shots market continues to grow year on year and the consumer thirst for new ideas from quirky brands like LIXX has led to the range increasing its distribution significantly over the last 12 months across the convenience retail and cash & carry sectors.

The LIXX portfolio, which also includes Sour Apple, Kola Kube, Tangy Cherry and Blackcurrant varieties, features premium look, eye catching packaging and offers a value for money positioning against its main competitors. It is available in 70cl bottles, the size that consumers most favour, and each variety has a 15% ABV.

Thanks to its competitive proposition, on trend flavour options, regular promotional activity across the both sectors of the on & off trade and wider PR and marketing support, LIXX has become a popular choice. Being such a high value alternative and offering superb cost savings has given On Trade licensees the opportunity to increase profit margins on the ‘shot pour’. For consumers at the other end of the scale purchasing from multiple and convenience retailers for the ‘big night in’, LIXX wide range options and ‘value’ price positioning mean that they can be more creative with their shot style drinks and cocktails available for family & friends.

Vicky Lee, Group Marketing and Trading Controller of CWF, said:

”LIXX is a must stock range alternative and the addition of the Raspberry flavour, another cult flavour of the moment, will further strengthen its appeal. This range extension will in the run up to Xmas, allow retailers and licensees to bring even more consumers into the mix and extend LIXX’s popularity into “long pour” drink options, which can only mean more incremental revenue for all.

“Between October and December we will be offering an added value “Free Stock + Point of Sale Promotion Offer” to wholesalers, cash & carries and independents. For each qualifying order stockists will receive a free LIXX POS pack including posters, tent cards and stirrers along with a 1.5L LIXX branded pitcher. This will help boost visibility of the brand in stores and also supports sampling activity, two key factors in driving sales.”

LIXX Shots are available in cases of six 70cl bottles. Its average RSP within convenience retail sector this Xmas will be £6.29 per bottle. For more information about LIXX Shots call 01484 557111 or visit www.continental-wine.co.uk
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CWF LAUNCHES IN SEASON NEW HARVEST FRUITS CHERRY WINE

CWF has launched its Harvest Fruits Cherry Wine to coincide with the key season for this popular summer fruit - a fruity and refreshing new way to enjoy the delicious taste of summer.

Harvest Fruits Cherry Wine is 13% vol strength and has been developed to a traditional recipe providing a rich and mouthwatering flavour inspired by classic summer fruits. Research has indicated that consumers are gaining a healthy interest in fruit wines that boast widely appealing versatility and a brand positioning with a ‘wholesome and charming’ style. Harvest Fruits promotes itself in this way extolling the virtues of the many ways it can be enjoyed; either on its own, topped up with lemonade or tonic water for refreshing thirst quenchers or added to other spirits and soft drinks for the long pitcher mix or cocktail.

Vicky Lee, Group Marketing and Trading Controller of CWF, said:

”Harvest Fruits Cherry Wine offers the consumer the chance to try something completely new. This Harvest Fruits Cherry wine appeals to a wide target female audience, in particular 35-50 age group, many of whom enjoy entertaining friends and love trying new drinks tastes in such a variety of flavours without exposing the family budget. The Cherry wine joins an already extensive family of drinks that includes Mead and Mulled Wine which we have had a great many years of success with.”

Harvest Fruits Cherry Wine 70cl will be available in Tesco stores early August onwards and from retailers across the UK priced at £3.99 per bottle. For more information about Harvest Fruits Cherry Wine call 01484 557111 or visit www.continental-wine.co.uk.

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CWF LAUNCHES NEW AUSTRALIAN WINE

CWF has launched a new Australian boxed wine — Pacific Point, specifically for the Off-trade sector.

Pacific Point 3 litre box is available in two varietals — red and white. The medium bodied red wine is soft, easy to drink and filled with plenty of ripe red berry fruits. There are lightly spicy notes and the overall style is smooth with a long lasting finish.

The medium white wine is fresh, soft and easy to drink and filled with plenty of wonderful tropical fruits. The style is easy drinking with plenty of long lasting flavours.

Vicky Lee, Group Marketing and Trading Controller of CWF, said:

”With the ongoing economic issues, sales of box wines have been increasingly steadily over the past three years. Boxed wines represent great value for money for the consumer and we are certain that the fantastic quality and taste of Pacific Point will ensure its presence in customer’s trolleys across the UK.”

Pacific Point 3 litre box is 13% vol strength and will be available from retailers across the UK priced at £16.99. For more information about Pacific Point call 01484 557111 or visit www.continental-wine.co.uk

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CWF'S SILVER BAY POINT TAKES NUMBER ONE SPOT IN TOP FLIGHT BRITISH WINE CATEGORY

The runaway success of CWF's Silver Bay Point brand has been left in no doubt by the latest Nielsen statistics, which places it firmly at the number one spot in the thriving British Wine category, with a leading 33% market share across total off trade volume sales and upward growth trend of +657% points on an MAT basis. *

With a recommended everyday price point of £2.99 per 75cl bottle and offering scope for ongoing "Two bottles for £5" promotion offers, Silver Bay Point was a first to market solution for UK consumers affected by the global recession. Recent Nielsen research indicates that global consumer confidence remains at a low ebb showing only slight improvement in the last quarter of 2010 (+2%) and sales volumes across other categories such as Light Still wines continue to see declining consumption patterns. The British Wine category continues to buck this trend and shows its self as a Star Category Performer" and over the next 12 months CWF will be investing over £1.5 million in marketing and promotional support for the Silver Bay Point brand, capitalising on the current market conditions to grow its market share further and making it a must stock for the retail sector.

Silver Bay Point is aimed in particular at women aged between 25-45 years who want to enjoy a glass or two whilst allowing their leisure time finances to stretch a little further and also keep a check on their alcohol consumption levels too. The range includes a soft juicy red, a medium fragrant white and a light refreshing Rosé all 8% vol available as 75cl bottles. The red and white varieties are also available in three-litre box format. Last year CWF extended the range with the launch of Silver Bay Point Lightly Sparkling, a fresh and fruity White and a light and delicate Rosé, again with a standard price point of £2.99 per 5.5% vol bottle.

Vicky Lee, Group Marketing & Trading Controller of CWF, said:

"We are of course delighted to have confirmation that Silver Bay Point is leading the British Wine category with a 33% market share and fantastic growth rate. The brand has reached this position with a combination of market knowledge, a commitment to quality and ongoing high-level brand support and investment and this strategy is set to continue with further exciting plans for 2011. We will continue to appraise the brand and ensure that it remains at the forefront of the weekly shopping basket among its target audience."

"The ongoing effects of the recession continue to have a huge impact on consumers' pockets, but the fact that Silver Bay Point has enjoyed such phenomenal success demonstrates that they still want to enjoy themselves without compromising on their drinks of choice. The range has greatly re-invigorated what was a declining category, and although some competition is creeping out of the woodwork new options struggle to contend with the significant and ongoing investment strategy behind Silver Bay Point."

For more information about Silver Bay Point call 01484 557111 or visit www.silverbaypoint.co.uk. Follow Silver Bay Point on twitter: www.twitter.com/silverbaypoint.
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CWF SAYS 'SALUTE' WITH THE LAUNCH OF A NEW ITALIAN WINE FROM PUGLIA

With demand for Italian wines continuing to boom in the UK - up by 8% volume and 12% value in the off trade*, CWF has launched a highly characterful, new red wine from the Salento province of Puglia, Southern Italy to add to its extensive portfolio of wines from the dynamic region of wine production.

'Terranto' Salento IGT Negroamaro has been developed exclusively by CWF in conjunction with the highly recognised winery, Cantine due Palme based in the thriving Puglia region. Specifically Cantine due Palme is located in Cellino San Marco between the provinces of Lecce, Brindisi and Taranto in the centre of the Salento wine producing area.

It is the wines from southern Italy, notably those from Puglia, that are proving to be one of the great success stories with consumers across the retail and specialist independent sectors. Noted for their depth of fruit concentration and mouthwatering character, these Southern Italian stars are delivering fantastic wines at every level of the quality scale and their value for money positioning and strong brand heritage values mean that trade and consumer demand is at an all time high.

'Terranto' Salento IGP Negroamaro wine has a distinctive rich taste and is deep red in colour, bursting with delicious ripe character. With intense aromas of soft red cherries and sumptuous damson fruits and a characteristic spicy, earthiness, 'Terranto' is being promoted as being both an easy drinking wine on its own or for its virtues when served no only with traditional Italian cuisine but also as a perfect accompaniment to continental cheeses, rosemary and garlic infused lamb or warm Thai duck salad with roasted root vegetables.

Vicky Lee, Group Marketing and Trading Controller of CWF, said:

"One of the strengths of the southern Italian red varieties is that they give the consumer an open, fruit based style of wine with softer tannins. They also offer the consumer superb value for money versus other Italian red wines from the northern regions such as Chianti from Tuscany and Barbera from Piedmont."

"Furthermore, Southern Italian wines can also often offer better value for money when compared with wines from other countries of the world which retailers have recognised. Over the past two years we have seen more focused promotion effort helping to educate the consumer on the merits of wines from Italy and in particular those from the southern regions such as Puglia. As a result the consumer uptake has been high with a keen demand for more. We are confident that Terranto will be a tick in all the boxes and be received well."

'Terranto' Salento IGP Negroamaro is 12.5% vol strength, with a standard suggested retail price of £8.99 per 75cl bottle with a promotion target RSP of £5.29 per 75cl and is available from EH Booth Supermarkets and other leading independent retailers. For more information about 'Terranto' Salento IGP Negroamaro call 01484 557111 or visit www.continental-wine.co.uk.
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CWF is 1st to Spice Up the Alcoholic Ready To Drink Market

CWF has launched VXi Ginga' Mix, making VXi the first alcoholic ready to drink pre-mix brand to bring to market the cult flavours of the moment - ginger and lemon.

The alcoholic RTD sector, which is currently valued at £217 million, remains extremely buoyant, due to the consumer’s thirst for new and innovative drinks concepts in this market. CWF is committed to actively developing new flavour options and introducing ‘quirky personality’ drinks’ concepts as offshoots to its successful VXi brand theme. This unique approach has ensured that the brand has continued to thrive whilst other brand offerings have fallen during recent years, remaining relevant and appealing to an emerging consumer audience within the take home sector.

The VXi Vodka Mix brand is an alcoholic ready to drink range with a distinct point of difference and personality to its competitors. It has a "premium" 5% ABV and continues to be promoted for its key flavour options, which has helped to achieve its initial and long-term success.

The VXi brand has been quick off the mark to tap in to some of the most noted drinks trends of the past 10 years and has created some distinct, highly successful flavours, including "Mad Frog" - a cult flavour mix of Lemon, Blue and Orange - developed quickly from a trend with its origins in the bars and clubs of Dublin. In addition VXi created "Cheeky Mix", featuring Mixed Berry fruit and Blackcurrant flavours, inspired by a 'club style drink mix' made popular by adult students across the UK.

Vicky Lee, (Marketing Manager) of CWF, said:

"Ginger really is the taste of the moment and is creeping in to an increasing number of alcoholic and soft drinks options, demonstrating what a wide ranging consumer appeal this delicious & versatile spicy flavour has. Our research clearly demonstrated that we had developed a very refreshing and easy drinking style of Vodka pre-mix with subtle hints of ginger and lemon. Consumers told us that they would enjoy the brand on its own or poured from a pitcher with plenty of ice and perhaps even topped up with lemonade as a delicious thirst quencher. Ginger is an "all seasons" taste and therefore we expect lots of consumer interest all year round and our brand promotion messages will re-enforce this."

VXi Ginga' Vodka Mix 5% vol is available in 6 x 70cl. Standard RSP is £2.29 per bottle, promoted to £1.99 per bottle.

The VXi brand is available in various flavours and pack sizes across major retailers and independents.
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CWF LAUNCHES NEW SICILIAN MARSALA WINE

With demand for Italian wines continuing to grow bouyantly, CWF has launched a new Sicilian Marsala Superiore DOP wine called Liberti, in time for the festive season and consumers increased focus on home entertaining.

Sicily's historic Marsala wine dates back to the latter part of the 18th Century and is world renowned as Italy's most prestigious and medium sweet fortified dessert wine.

The project was brought to fruition with one of Italy's oldest and finest Marsala producers, the Cantine Florio winery based in the Sicilian province of Trapani, Liberti Marsala Superiore DOP is made from hand selected grapes grown under controlled conditions in the warm fertile soils located to the West of the region.

The wine is then aged for over two years in wooden casks giving it its distinctive rich amber glow, oak tinged, honeyed nectar sweetness. The finished taste is warm, full and elegant with plenty of characteristic vanilla edged raisin and almond flavours.

Traditionally served as an aperitif between the first and second courses of a meal, Marsala wine is now more often enjoyed by consumers served chilled with traditional Italian cheeses such as Parmesan, Gorgonzola or Roquefort cheeses, with fruits and pastries or at room temperature as a classic dessert wine. Marsala is also commonly used as a base for sauces in cooking.

Vicky Lee, (Marketing Manager) of CWF, said:

"As consumers continue to travel and broaden their food and drink horizons, so the demand for products they have tasted increases. The demand for many styles of Italian wines continues at a pace and while much of this growth has been on the back of the classic Pinot Grigio wines from regions such as Veneto in Northern Italy which have flooded the market over recent years. More recent growth has been seen from classic varietals from the South of Italy such as Nero D'Avola from Sicily and Primitivos from Puglia. We anticipate this demand to extend to Marsala wines to reflect this growing interest in new varietals.

"Marsala wine is an incredibly versatile and delicious tasting fortified wine and the high quality that Cantine Florio has produced for us in Liberti Marsala Superiore DOC gives us the confidence that this will be a winner with consumers. Our offer is a tremendous value for money option with a rich, smooth taste and production pedigree that is second to none."

Liberti Marsala Superiore DOP is 18% vol strength, retails at £4.99 per 37.5cl bottle and is available from Morrisons and other leading independent retailers. For more information about Liberti Marsala Superirore DOC call 01484 557111 or visit www.continental-wine.co.uk.
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CWF LAUNCHES ANOTHER GEM FOR AUTUMN IN TURNER'S RESERVE RUBY

CWF has launched in time for the run up to the festive sales season Turner's Reserve Ruby, a premium fortified British Wine, similar in both taste and style to Port. The brand celebrates the age-old tradition of old fortified wine making that has existed for generations and continues to be observed to this day.

Turner's Reserve Ruby boasts a mellow, ripe and full bodied character with a collection of dark fruits all expertly blended to create the perfect palate.

With recent market indications showing that there has been a resurgence in consumer interest in traditional Port drinks, CWF has developed Turner's Reserve Ruby to contribute toward this trend and provide consumers with an excellent quality option which has all the hallmarks of what consumers are looking to enjoy whilst relaxing at home or as an accompaniment to cheese boards and desserts at the end of a meal.

With a listing already secured in Tesco, Turner's Reserve Ruby is 15% vol strength and retails at £4.49 per bottle.

Vicky Lee, (Marketing Manager) of CWF, said:

"The Port market has over the long term been in decline, however, with the success of ongoing marketing and communications campaigns to educate the consumer we have seen a recent improvement in sales within this category giving opportunity for further NPD launches in time for the Christmas peak sales period."

"As financial pressures continue to impact on consumers, Turner's Reserve Ruby meets their demand for a value for money product which does not compromise on taste, quality or packaging appeal."

For more information about Turner's Reserve Ruby call 01484 557111 or visit www.continental-wine.co.uk.
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CWF LAUNCHES INNOVATIVE NEW PROSECCO WITH CASA GHELLER

CWF - has announced that it has secured an exclusive UK on trade distribution deal with the eminent producer of quality Prosecco wines Casa Gheller (part of Villa Sandi), to distribute an innovative new Prosecco DOC which is packaged in a Stelvin (screwcap) closure bottle.

Casa Gheller, situated in the area to the North of Venice in Veneto, is renowned for its top wines and deep cultural connection to the prominent winemaking region of Italy. At the heart of the estate is the palatial Villa itself, beneath which run several kilometres of underground tunnels that form the resting place for a million bottles of aging wine.

The vineyards located in the classic Valdobbiadene DOC area are perfect for the production of quality Prosecco, providing the ideal climate, location, soils and irrigation.

With consumer demand for Prosecco increasing significantly over the past two years, the launch of Casa Gheller as part of CWF’s wider Prosecco range is perfectly timed.

Packaged with an attractive, modern and user friendly screwtop closure, Casa Gheller is a classic Prosecco DOC Frizzante (lightly sparkling) with a light straw yellow appearance and a fine mousse. The aroma is intensely fruity with distinctive hints of ripe golden apple followed by a pleasant and elegant floral sensation reminiscent of acacia flowers. Fresh, slightly sweet and soft on the palate, this Prosecco has a fruity and harmonious finish.

Vicky Lee, (Marketing Manager) of CWF, said:
”We are delighted to be able to provide the on trade with such a fantastic quality and excellent value for money Prosecco DOC. By offering such a high calibre, well packaged and good value wine at a time of increasing consumer interest in this style of wine, we are helping to support restaurateurs and bar managers in their drive to entice customers through their doors during these challenging economic times.”

Casa Gheller forms part of CWF’s wider range of Prosecco which also includes Prosecco di Valdobbiadene Superiore DOCG, Prosecco DOC Treviso Frizzante ‘Legatura’ and Rosato Frizzante IGT ‘Legutura.

For more information about Casa Gheller or CWF’s extended Prosecco range call 01484 557111 or visit www.continental-wine.co.uk.

published: 2010 August

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CQS Secures Uk Distribution For Rauch Fruit Juices

CQS has announced that it has secured an exclusive arrangement to be the sole UK agent for one of Europe’s leading juice companies, Rauch.

The Rauch range of fruit juices is currently available in over 100 countries around the world and the brand’s success has been built on continuous investment and significant achievements in the areas of product quality, innovation and process technology. Rauch invests heavily on a global scale in its marketing investment behind the brand and is one of the lead sponsors of the Red Bull Formula One Racing team throughout this season.

The Rauch range of premium fruit juices is aimed at targeting on-trade audiences attracting those from nutrition conscious young adults to pleasure orientated fruit juice connoisseurs who want to enjoy a high quality product delivery.

With premium packaging and design, no artificial colours, preservatives or flavours, the Rauch 100% fruit juices are available in twelve different variants including Orange, Pineapple, Grapefruit, Apple, Tomato and Orange, Carrot and Lemon.

Vicky Lee, (Marketing Manager) of CQS, said:

“Interest in this category is at an all time high and we are delighted to be able to give the on trade access to this fantastic new range of Rauch fruit juices. By offering such a high calibre, well packaged and good value range, we are helping to enable hotel, restaurant and cafe bar managers to provide their customers with a quality fruit juice product which they are increasingly looking for.

“A further benefit to publicans and bar owners, is that the Rauch range can be used within alcoholic or non-alcoholic cocktails and long mixed drinks as a way to help increase margins with special promotional evenings during these challenging economic conditions. We are supporting new customers with marketing support and point of sale to assist them with introducing customers to this exciting new offer.”

The Rauch range is available in 24 x 200ml glass bottles in the following 12 juice options: orange, pineapple, grapefruit, apple, tomato, multi vitamin, orange, carrot and lemon, strawberry, peach, mango, pear and blood orange.

For more information about Rauch call 01484 557111 or visit www.continental-food.co.uk.

published: 2010 June

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CWF Makes Simply Yours Range Blush

CWF has added an Italian Pinot Grigio Blush IGT to its highly successful Simply Yours range of wines, further enhancing its benefits to on trade customers.

The Simply Yours 18.7cl range has proven extremely popular with on trade customers and their consumers since its launch. Thanks to its approachability & breadth of wine style choices, appealing packaging and ongoing brand investment both new customer listings and sales have increased the prominence of the brand rapidly over the past few years. The new addition of a bright, lively Italian Pinot Grigio Blush style will enable CWF to offer Simply Yours customers the chance to maximise on the ever-growing popularity of the Pinot Grigio grape.

The new Italian Pinot Grigio Blush has been sourced from one of Veneto’s leading wine producers and is representative in character of this much-loved style of wine. It is perfect as an aperitif or as a partner to both Mediterranean and traditional British dishes. The Simply Yours range includes nine varieties sourced from the world’s leading wine regions and comes in convenient 18.7cl (single serve) bottles proven to retain the wine’s freshness, reduce wastage and also serving time.

Vicky Lee, (Marketing Manager) of CWF, said: “Our Simply Yours range ticks all the boxes for the on-trade market offering them excellent quality, consistently fresh wines at competitive pricing. The addition of this new wine enhances our offer further, enabling our customer’s consumers to appreciate and enjoy an even greater diversity of the wines on offer. We continue to invest heavily in helping our on trade partners to build the Simply Yours brand and this launch together with planned activity for the brand for the coming months demonstrates this commitment to profitable long-term growth for all parties.”

Simply Yours Pinot Grigio Blush is available exclusively in the On Trade in cases of 24 x 18.7cl.

For more information about the Simply Yours range please call 01484 557111 or visit www.simplyyourswines.co.uk.

published: 2010 June

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CWF LAUNCHES NEW CASTELLO LAGER FROM ITALY

CWF has launched a new Italian lager - Castello di Udine Birra Castello (Castello) - just in time for the UK Off Trade to commence its World Cup celebration activity.

Brewed in Friuli in Northern Italy, nr the Dolomites in an ex-Heineken brewery, Castello lager benefits not only from the expertise and heritage of these internationally renowned brewers, but also from the prime alpine location and high altitudes which helps give the lager its distinctive and crisp tasting character.

Castello is deep in colour with a rich, nutty and barley aroma with a balanced refreshing taste of hops and malts, perfect for the English palate and has an approachable 4.8% vol strength.

Despite the decline in total Off Trade sales of packaged lager, consumers are still keen to try new Continental and World Beers and CWF hopes to maximise the immediate opportunities presented by the forthcoming World Cup. Available in both 33cl and 66cl, and the new look packaging and competitive suggested RSP’s of £1.09 (33cl) and £1.99 (66cl), retailers will be given the potential to offer consumers extremely keenly priced offers with opportunity for volume driver promotions particularly during the duration of the World Cup campaign.

Vicky Lee, (Marketing Manager) of CWF, said:

"The generic lager market is fiercely competitive and sales are in quite marked decline however we know there is a desire from consumers to purchase premium Italian lagers - we can see that from the success of brands such as Peroni and Birra Moretti. Combine this with the excitement surrounding the World Cup and the chance for the off trade to be able to increase sales with themed promotions and keen prices and this gives us the belief that there is a strong market opportunity for Castello both throughout the summer and into the longer term too."

For more information about Castello call 01484 557111 or visit www.continental-wine.co.uk.

published: 2010 May

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CWF BUILDS ON SUCCESS OF KISSING TREE RANGE WITH NEW VARIANTS

CWF has added three new variants - a Shiraz, a Chardonnay and a Sauvignon Blanc - to its successful Kissing Tree 18.7cl range to strengthen its appeal within the on trade & its consumers even further.

The original Zinfandel Rosé and Pinot Grigio variants will still be available alongside the new varieties. A Chilean Cabernet Merlot has also replaced the Californian Cabernet Sauvignon to take advantage of the robust On Trade performance of Chilean wines during the last 12 months. The new Sauvignon Blanc has also been sourced from the Valle Central in Chile, while the Chardonnay and Shiraz represent the darlings of all Australian wine sales, being the ever-popular wine choice with UK consumers. In addition, the Pinot Grigio is now being sourced from one of the leading wine producers in Veneto, Italy reinforcing CWF's commitment to offering the best quality to its customers & followers.

Vicky Lee, (Marketing Manager) of CWF, said:

"Kissing Tree meets a need in the market for a wine range that appeals to the female audience with a good choice of popular wines and approachable packaging. The new additions to the Kissing Tree portfolio have been chosen specifically to strengthen its proposition for on trade establishments and their customers, using our knowledge of the market and consumer trends to help licensees to drive sales and profits."

Each variant in the Kissing Tree range is available in a case of 24 x 18.7cl bottles. The Australian Shiraz, Italian Pinot Grigio and Californian Zinfandel Rosé variants are also available in cases of 6 x 75cl bottles.

For more information about the Kissing Tree range please call 01484 557111 or visit www.continental-wine.co.uk.

published: 2010 Feb

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CWF LAUNCHES ITALY'S NO.1 METODO CLASSICO TO THE UK CONSUMER

CWF – has secured an exclusive arrangement to become the sole UK distributor of Berlucchi Cuvee, Italy?s number one brand of Metodo Classico produced sparkling wine.

Italy's rich heritage in Sparkling Wines is well established with UK consumers, through it is sales of traditional Asti Spumante and Moscato and more recently Prosecco which are proving to be a massive success. The introduction of Berlucchi is now giving this growing fan base of consumers its very first opportunity to trade up to the next and most premium of all sparkling wine levels i.e. ?Metodo Classico?. 

First produced in 1961, Berlucchi currently dominates the Italian market with a 42% market share* and despite Europe also being in recession, volume sales (excluding the UK) of the Berlucchi brand increased 19.2% year on year. 

Available in two premium styles ? Berlucchi Cuvee Imperiale Brut and Berlucchi Cuvee Imperiale Max Rosé - the popularity of this wine can be directly attributed to the quality of its production and the effectiveness of its European Sales and Marketing strategy.The Berlucchi production processed focuses specifically on high quality viticulture with low yields per hectare to ensure the most perfectly ripened Pinot Noir and Chardonnay grapes are hand picked for the sparkling process. Only the lightest pressing of the grapes takes place, followed by slow, cool temperature fermentation of the natural yeasts which helps maintain the aromatic qualities and character of the grapes. ”

Once bottled, the Metodo Classico secondary fermentation process begins as the wine becomes effervescent as the yeasts help produce alcohol and CO2 giving the wine its characteristic rich and full bouquet.

Vicky Lee, (Marketing Manager) of CWF, said ?Italian sparkling wines such as Prosecco continue to capture the UK?s hearts and we are confident that consumers are ready to step up to the next level i.e. Metodo Classico. Christmas trading continues to be fiercely competitive and 2009 was by no means an exception, however Champagne sales in December increased 16% on the previous year**, a level of growth that demonstrates consumers? lessened cautious approach to the festive shopping season and offers opportunity for new brands to come into the Champagne and Sparkling Wines arena.

"In any modern day climate, consumers are always looking for quality, price, image and accessibility when it comes to Champagne and Sparkling Wines. The current environment only compounds the need for producers to offer propositions that meet consumers" quality:price aspirations. The high costs associated with Champagne House production and marketing, means that these requirements are often very difficult indeed to meet. Berlucchi is best placed to provide that solution with regards to quality and value for money whilst still offering consumers the right image for them to buy into the dream.

Berlucchi and CWF are taking a long term approach to the UK market and will work with retailers and independents to steadily expose consumers to the brand, its heritage, quality virtues and approachable pricing strategy. This will be reinforced through a sustained programme of education e.g. winery trips for buyers, tactical promotion activity, brand visibility drives and quality endorsements.

The standard suggested RSP for Berlucchi is £11.99 per bottle, whilst on promotion this will be on special offer at £9.99 per bottle.

For more information about Berlucchi Cuvee please call 01484 557111 or visit www.continental-wine.co.uk.

published: 2010 Feb

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Top brands get a makeover

CWF– has revamped two of its most successful brands – Orchards and Bali to give them both a modern new look and to reinforce their position as quality tertiary alternatives to the brand leaders.

The brand designs have been updated following research which identified the need to change the packaging to broaden the appeal as speciality mixers in a bid to continue their bouyant year on year growth particularly in the Off-Trade sector, which has seen volume sales increase by 14% for Orchards and 13% for Bali. 

Follow up tests with the core audience of 18-40 year old mainly female drinkers have shown the re-design has achieved its aim with 75% of consumers agreeing that the brands boasted much improved shelf presence. 

Vicky Lee, (Marketing Manager) of CWF, said “As the trend for entertaining at home continues to grow, there is a need in the market for trendy and versatile but affordable speciality mixer drinks.  Both Orchards and Bali reduce the cost of having a few friends round for a get together without compromising on taste.  This makes it the ideal choice for off trade establishments wanting to attract consumers through their doors and increase their profits.  To boost awareness of both brands among consumers and potential distribution channels we are currently undertaking extensive promotional activity this Christmas.”

Orchards and Bali are available in 70cl sizes from Morrison’s, Bargain Booze, Nisaway, Makro plus many more independent and multiple off trade retailers and cash & carry operations throughout the UK.  The suggested RSP is £7.49 per bottle promoted to £5.99.

For more information about Bali and Orchards range please call 01484 557111 or visit www.continental-wine.co.uk.

published: 2009 Sep

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Salice Salento Rosso DOC

An Award Winning Wine Portfolio

CWF enjoyed fantastic success at the 26th International Wine Challenge, which took place in March this year. No less than 12 of our wines were awarded Gold, Silver or Bronze by the judges and two received commendations - an achievement that we are extremely proud of. We are committed to sourcing the best quality wines from around the world for our customers, and this year'’s IWC awards success is proof that our dedication is reaping rewards.

More than 370 winemakers, merchants and writers from around the world took part in the judging process, assessing up to 1,500 wines each day. They gave every wine a score out of 100. Week two of the judging concentrated on wines that had scored 84 or more points during week one. These were re-assessed with the judges deciding which, if any, medal they should receive.

How the wines are scored:
95 - 100 points: Gold
90 - 94 points: Silver
85 - –89 points: Bronze
80 - 84 points: Commended


Our award wining wines:

Cantine due Palme [view range]
Selvarossa Salice Rosso DOC Reserva 2005


Fantinel [view range]
Borgo Tesis Pinot Grigio 2007

Pasqua [view range]
Villa Borghetti Amarone della Valpolicella 2005


Cantine due Palme [view range]
Tenute al Sole Salento 2007

Vina Sutil [view range]
Reserve Cabinet Sauvignon 2007
Reserve Merlot 2007

Cantina di Soave [view range]
Rocca Sveva Amarone della Valpolicella 2004
Rocca Sveva Ripasso Valpolicella DOC Superiore 2006
Rocca Sveva Soave Classico DOC 2008
Due Palme Primitivo Salento IGT 2007

Marchesi di Frescobaldi [view range]
Nipozzano Chianti Rufina Reserva 2006
Remole Toscana Sangiovese 2007



Vina Sutil [view range]
Sutil Estate Chardonnay 2008

Bartolomiol [view range]
Bartolomiol Senior Extra Dry


For further information about these award winning wines
please contact our sales team on 01484 538 333.

published: 2009 Oct

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CWF ADDS BLACKCURRANT FLAVOUR TO NEW LOOK LIXX RANGE

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has revamped its range of Lixx flavoured vodka shots with the addition a new blackcurrant flavour and a young, upbeat packaging design.

The blackcurrant Lixx, with a characteristic zing, joins the already popular Sour Apple, Tangy Cherry and Kola Kube varietals, bringing a cult fruit flavour taste to the 15% ABV range. The brand has been revamped following research with off trade establishments and their consumers, which identified a need to update the packaging to broaden the range's appeal and communicate its versatility as both a single serve shot and a speciality mixer. Follow up tests with the core audience of 18-35 year old female and male drinkers have shown that the re-design, including a new logo, has achieved its aims, with approval rates up by over 70%. The blackcurrant flavour was added to the range because of its popularity throughout the consumer test process.

Vicky Lee, (Marketing Manager) of CWF, said:

"As the trend for entertaining at home continues to grow, there is a need in the market for trendy and versatile but affordable speciality mixer drinks. Lixx reduces the cost of having a few friends round for a get together without compromising on taste. This makes it the ideal choice for off trade establishments wanting to attract consumers through their doors and increase their profits. To boost awareness of the Lixx brand among consumers and potential distribution channels we are currently undertaking extensive promotional activity."
Lixx is available from independent and multiple off trade retailers and cash & carry operations throughout the UK, and from good on trade wholesalers in cases of six 70cl bottles.

For more information about the Lixx range please call 01484 557111

published: 2009 Sep

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New CWF Sambuca style range is a classic in the making

Currently one of the most popular shot style drinks in the on trade, Sambuca is highly prized for its versatility and its broad appeal across both male and female audiences. Extensive consumer research demonstrated that the Perfetto range meets a need within the marketplace for a more competitively priced Sambuca style drink that does not compromise on quality, innovation or image. Chic packaging and exciting varieties make Perfetto ideal for attracting the 18-30 age group and give the On Trade an opportunity for additional revenue and boost to profits throughout the year. Promotion activity for the brand will help communicate the range's versatility promoting that the drinks can be served alone, with or without ice and can also be used within cocktails - offering bar owners and publicans the opportunity to add exciting, profitable options to their drinks menu.

The range includes four elegant styles - Classic Sambuca flavour, Sambuca & Green Apple flavour, Sambuca & Raspberry flavour and Sambuca & Black Liquorice flavour. All are available in 70cl bottles and are 21.5% vol. The competitive price per bottle will encourage trial across all flavours and enable on trade establishments to increase profit margins on cocktails and shots whilst maintaining quality levels. Each variety performed impressively in consumer taste tests.

Vicky Lee, (Marketing Manager) of CWF, said:
"There is a fantastic opportunity at the moment for the on trade to maximise on the popularity of Sambuca drinks, and the competitive value price positioning offered by Perfetto is intended to turn this opportunity into tangible profits. As well as putting together a strong proposition in terms of the range itself, we are also supporting the launch with public relations activity, media advertising, sampling events and POS material, including cocktail recipes, to boost awareness and brand usability across the board."

For more information about the Perfetto range please call 01484 557111

published: 2009 Aug

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A TASTE OF SUMMER WITH VXI FROM CWF

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is relaunching its VXi Vodka mix drinks with new look packaging and two new flavours.

Aimed at the UK off trade sector, the VXi Vodka mix 8 bottle party pack is being completely refreshed and relaunched during August 2009. After conducting in-depth research among its target audience of 18 - 30 year olds, CWF has added two fresh new flavours that were highly favoured during extensive trial - Cherry and Pear. These join the ever popular Lemon and Blue Raspberry flavours and are offered at 5% vol, an added value point of different against the brand's mainstream competition.

Furthermore, in line with the results of the research, CWF has also updated the packaging to maximise appeal to the target audience as well as enabling consumers to easily differentiate between the four flavours within the party pack.

Vicky Lee, Marketing Manager of CWF, said:

"Party packs continue to be attractive to retailers as they offer a convenient, carry pack for consumers which offer eye catching visual merchandising opportunities for high volume sales. Consumers can make one easy purchase of a party pack and be able to offer to friends and families at parties, BBQs and other social gatherings a mixed choice of flavours catering to all tastes. With four different flavours in each pack, VXi can either be served chilled straight from the bottle or over ice for a refreshing change.

"As the summer months are predicted for excellent weather CWF is expecting robust sales from the new pack and as RTDs are proven not to suffer from seasonality, this performance should continue through to Christmas too."

The VXi Vodka mix 8 bottle party pack features 8 x 275ml bottles.

For more information about VXi call 01484 557111

published: 2009 Jul

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CWF PUTS THE SPARKLE INTO SUMMER

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is enabling the off and on trade to benefit from the growth in popularity of sparkling wines with an exclusive deal to represent Italy's Tombacco Winery's 'TO' Pinot Spumante Brut in the UK.

The Tombacco Winery, located in the heart of the DOC and IGT regions of Veneto, has a long tradition in the territory and is well placed to source the best quality grapes for its wines. In sharp contrast to falling Champagne sales (down 35% in off trade), sparkling wine sales in the grocery sector have increased by over 50%.* In addition, Italy's sparkling wine exports registered a 29% increase in sales during 2008, with UK sales rising by nearly 100%.

'TO' Pinot Spumante Brut is a strikingly packaged,12% vol sparkling wine produced from 100% Pinot Bianco grapes, and will be available in a 75cl bottle. CWF will be targeting the product at off trade retailers, cash & carries, independents and on trade wholesalers.

Vicky Lee, (Marketing Manager) of CWF, said: "At the moment Italian Spumante wines are in the ascendant - they beat Champagne and other sparkling wines quite squarely in terms of the price to quality ratio they offer. This exclusive partnership with the Tombacco Winery to represent their 'TO' Pinot Spumante Brut in the UK is further proof of our commitment to providing both on and off trade establishments with products that will help them to drive sales even in this tough economic climate. At present, no sparkling wine brand dominates the sector, and we believe that 'TO' has the potential to become a leading player at the mid to higher quality level."

For more information about 'TO' Pinot Spumante Brut please call 01484 557111

published: 2009 Jul

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CWF TAKES ON CREDIT CRUNCH WITH SILVER BAY POINT LAUNCH

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has launched a range of light British wines offering consumers exceptional value for money.

Silver Bay Point range is available throughout the UK in three 75cl variants; - a soft juicy red, a medium fragrant white and a light refreshing rose 

Red: Hints of juicy red fruits , is extremely soft and mellow and perfect when served slightly cool.  8% vol.

White: With hints of fresh and fragrant summer fruits, this style is medium in sweetness and is perfect when served over ice.  8% vol.

Rose: Hints of ripe red summer fruits, this style is wonderfully light and refreshing and is perfect when served chilled over ice. 8% vol.

Each of these wines offers a versatile option for parties. Each in its own right is perfect on its own, for BBQs or with a favourite takeaway curry or Chinese meal.

published: 2009 Jun

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SUMMER SENSATION SANGRIA BRINGS THE MED TO BLIGHTY

For most of us life simply isn't one long holiday, but now you can pretend you're just a stones throw away from the crystal clear waters of the Mediterranean whenever you like with Summer Sensation's refreshing Sangria.

Summer Sensation is made using the finest made wine and authentic Sangria flavours, to transport you to sunnier climes even when the British weather is less than impressive. Serve in a pitcher poured over ice with lemonade or tonic water and lots of zesty citrus fruits - perfect for barbecues or get togethers on warm summer evenings.

Given the seal of approval by 96% of tasters in recent consumer taste tests - who declared it a 'quality Sangria' - Summer Sensation is the ideal choice for fans of Spanish culture and cuisine or those looking for a quick and easy drink that will spread a little sunshine on any gathering.

Summer Sensation Sangria is available in supermarkets and independent retailers nationwide in 75cl bottle, 10% vol format.

published: 2009 Jun

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CWF OFFERS HIGH VALUE WITH NEW SINGLE SERVE SILVER BAY POINT

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has extended its successful Silver Bay Point light British wines into a new single serve 18.7cl format which will be available to all sectors of the trade.

Launched in September 2008, the Silver Bay Point range comes in three variants - a soft juicy red, a medium fruity white and a light refreshing rosé. CWF originally created Silver Bay Point in response to the consumer demand for lower priced wines which still delivered in terms of taste and that was presented in stylish, 'new world look' packaging.

Off Trade retailers are given the potential to offer consumers an extremely keenly priced offer with opportunity for volume driver promotions.

Suitable particularly for pubs, clubs, bars, student entertainment and leisure venues, Silver Bay Point 18.7cl is aimed at women aged between 30-45 years who want to enjoy an easy drinking style wine whilst allowing their leisure time finances to stretch further and keep a check on their alcohol consumption levels too. The lower ABV of Silver Bay Point and individual sized bottle delivers a high quality freshness with each glass and is therefore ideal for lunch time or evening social occasion.

Vicky Lee, (Marketing Manager) of CWF, said:

"The credit crunch continues to bite across all walks of life. Consumers are looking for ways to cut their everyday costs but clearly do still want to be able to enjoy a glass of wine. Silver Bay Point not only provides a competitively priced solution for the off trade sector, but now with the single serve bottles available to the on-trade, licensees can also maximise profit potential despite the economic climate."

For more information about Silver Bay Point call 01484 557111

published: 2009 May

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CWF TURNS UP THE HEAT WITH NEW RANGE OF ESTATE WINES FROM CHILE

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has announced that it has secured an exclusive arrangement to work with Vina Sutil to represent their new Sutil brand range of Chilean wines for the UK on and off trade.

The new Vina Sutil range dispels the traditional image of many Chilean wines as value for money propositions. Sourced from two of Chile's most prestigious wine regions; - The Colchagua Valley and Limari Valley, the comprehensive range consists of 12 outstanding wines, each guaranteed to deliver on presentation, taste, varietal character and style.

The portfolio reflects the increased demand in both the on and off trade for a quality Chilean offering, with recent research demonstrating that consumers are specifically choosing to trade up to higher quality Chilean wines at £5 RSP and above. The range's diversity offers choice for all sectors of the trade wishing to enhance their Chilean portfolio with the classic 'entry level' Estate selection through to mid-premium positioned Reserve wines and award winning Ultra Premium Limited Release varietals, rich with the character of the region.

Vicky Lee, (Marketing Manager) of CWF, said:

"Presently no single brand has dominance in this sector so we are delighted to be able to work with Vina Sutil exclusively to offer a range of wines that fills the gap in the market by providing top quality wines to both the on and off trade. Our research shows that both sectors have shown increased demand for higher end Chilean wines that are rich with the character of the area and we are confident that this range delivers on all counts."

The Vina Sutil Range
All available in case size 6 x 75cl


Sutil Estate Merlot

Origin: Colchagua Valley
Grapes: 100% Merlot
Alcohol Content: 13.5% vol



Sutil Estate Cabernet Sauvignon

Origin: Colchagua Valley
Grapes: 100% Cabernet Sauvignon
Alcohol Content: 13.5% vol



Sutil Estate Sauvignon Blanc

Origin: Colchagua Valley
Grapes: 100% Sauvignon Blanc
Alcohol Content: 13% vol



Sutil Estate Chardonnay

Origin: Colchagua Valley
Grapes: Chardonnay 100%
Alcohol Content: 13.5% vol



Sutil Estate Cabernet Rosé

Origin: Colchagua Valley
Grapes: 97% Cabernet Sauvignon; 3% Petit Verdot
Alcohol Content: 13.5% vol



Sutil Reserve Chardonnay

Origin: Limari Valley
Grapes: 100% Chardonnay
Alcohol Content: 13.5% vol



Sutil Reserve Merlot

Origin: Colchagua Valley
Grapes: 85% Merlot; 15% Cabernet Sauvignon
Alcohol Content: 13.5% vol



Sutil Reserve Cabernet Sauvignon

Origin: Colchagua Valley
Grapes: 85% Cabernet Sauvignon; 15% Merlot
Alcohol Content: 13.5% vol



Sutil Limited Release Sauvignon Blanc

Origin: Limari Valley
Grapes: 100% Sauvignon Blanc
Alcohol Content: 14% vol



Sutil Limited Release Syrah

Origin: Colchagua Valley
Grapes: 85% Syrah; 15% Cabernet Sauvignon
Alcohol Content: 14% vol



Sutil Limited Release Carmenere

Origin: Colchagua Valley
Grapes: 85% Carmenere; 15% Merlot
Alcohol Content: 14% vol



Sutil Acrux

Origin: Colchagua Valley
Grapes: 51% Cabernet Sauvingnon; 22% Carmenere; 11% Petit Verdot; 5% Cabernet Franc; 2% Syrah
Alcohol Content: 14% vol



For more information about the Vina Sutil range call 01484 557111 or visit www.vinasutil.com

published: 2009 May

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CWF REFRESHES CIDER CATEGORY WITH PREMIUM PEAR CIDER LAUNCH

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has launched Nectar's pear cider, offering the on and off trade a premium 5% vol product within this increasingly popular category at a 'value for money' price point.

The cider market has grown rapidly over the last four years and demand for pear cider in particular among both men and women is at an all time high. The launch of Nectar's - which is aimed at the 25 - 35 years age group - will enable landlords and retailers to meet the needs of their customers for a pear cider brand that offers the perfect balance of both exceptional value and a premium, natural taste.

Nectar's features a high pear juice content resulting in a rich, authentic pear flavour. In consumer blind taste test panels prior to launch, Nectar's was placed in first position for its aroma and taste profile against four other leading mainstream pear cider brands. CWF is not a newcomer to the cider category, offering other brands in a number of packaging formats. However, the company wished to extend its expertise and experience to create the perfect 'over ice' 500ml format product pitched at a very attractive price, therefore helping the on and off trade to boost sales within this lucrative category at a time when consumers have less disposable income.

Vicky Lee, (Marketing Manager) of CWF, said:

"The cider category has been revitalised over recent years and has shed its traditional image of offering only strong tasting, poor quality and badly packaged products. With its lighter taste and 'over ice' concepts the category has broadened its appeal to include a growing number of female drinkers and those who will perhaps drink cider with a meal as an alternative to wine. At the same time, our research shows that pear ciders continue to appeal to the student population, who are looking for a good quality pear cider that their tight budgets can stretch to.

"Nectar's trades perfectly on this popularity, and provides those in the on and off trade with a real opportunity to achieve sales uplift and maximise profit potential."

For more information about Nectar's call 01484 557111

published: 2008 Dec

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CWF TOASTS TWO MILLION SALES SUCCESS

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is celebrating annual sales of two million bottles of its Simply Yours range with the launch of three new wines for 2008.

The Simply Yours collection of easy drinking wines is only available to the on-trade. The range includes 11 varieties sourced from the world's leading wine regions and comes in convenient 18.75cl (single serve) bottles proven to retain the wine's freshness, reduce wastage and also serving time. The new wines are an Australian Shiraz Rosé, a Californian Cabernet Sauvignon and a Spanish Tempranillo.

With an investment of £500,000, CWF is committed to further increasing annual sales of the Simply Yours range. The development of striking new packaging not only encourages consumer trial but significantly increases 'bar call'. There is also a full marketing support programme to help stockists drive sales and revenue.

In addition to the launch of a new website, CWF will be providing a full point of sale promotional package and the brand will also be featured at consumer trade shows and tasting events across the UK.

Vicky Lee (Marketing Manager) of CWF said: "Achieving annual sales of two million bottles, with double digit year-on-year growth is a significant landmark for us and demonstrates that our Simply Yours range really does tick all the boxes for the on-trade market offering them excellent quality, consistently fresh wines at the right price. The addition of the three new wines enhances our offer further and is perfectly timed to ensure that our on-trade customers can benefit from the extended range in time for the busy festive season.

"Bar, hotel, restaurant and leisure facility owners and managers will be able to command a premium price per bottle which will have the benefit of increasing margins and, with the marketing support package and distinctive brand identity, will also be able to increase overall wine sales through their establishments. Furthermore their customers will appreciate and enjoy both the quality and diversity of the wines on offer with the added bonus of being assured fresh wine every time."

Simply Yours is available in pack sizes of 24 x 18.75cl glass bottles, with five of the wines also available in PET bottles, perfect for serving in 'glass free' venues and at outdoor events.

For more information about Simply Yours call 01484 557111

published: 2008 Oct

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CWF TOASTS SUCCESS WITH A NEW SIZE BOTTLE AND A NEW PARTNER

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is launching its successful Kissing Tree wine range into 18.75cl sized bottles.

The Kissing Tree range was originally launched in December 2007 in a 75cl format and consists of three fruit driven wines; a ripe and lush Zinfandel Rosé, an ever popular Pinot Grigio and a Cabernet Sauvignon - the UK's favourite red wine.

The Kissing Tree range was developed specifically to target 18-35 year old female consumers who wanted a shared wine drinking experience. However, as the market and social environment changes, CWF recognised that there was a demand for a quality individual sized bottle, particularly for lunchtime occasions and those keeping an eye on units consumed.

Such is the excellence of the Kissing Tree wines that CWF has been chosen to supply the 18.75cl bottles to BHS as part of its Christmas Gift Packs for 2008.

Vicky Lee (Marketing Manager) of CWF said:."The Kissing Tree 75cl bottles continue to perform well and this performance reflects not only a bouyant market, but also an increase in the number of females choosing to drink better quality wine. Launching the 18.75cl sized bottle was the obvious next step and gives retailers more flexibility in how they use the wines. We were absolutely delighted to be chosen by BHS to provide the wine for their gift packs as we know that the quality will speak for itself."
XX of BHS said, "We felt that the Kissing Tree wines were superior to others available on the market and would therefore be very attractive to our female customers. Christmas is our key trading season and it is crucial that we get our Christmas Gift Packs just right. therefore the quality of the contents cannot be compromised. Kissing Tree delivers on all counts."

For more information about Kissing Tree call 01484 557111

published: 2008 Oct

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Britain feels the pinch' - BBC One News Special Feature

CWF were delighted to welcome to CWF on Wednesday 1 October 2008, BBC's Special Correspondent Richard Bilton and his camera crew to film a special feature that was focussing on how a major business in the North of England is reacting to the "credit crunch".  Richard and his team spent the afternoon at CWF and were keen to speak to members of staff to understand what impact the recession was having on their own personal lives.  Richard interviewed Jonathan Fearn a key member of the team and talked at length about how he and his young family were adapting to the economic situation.

See attached link to view the footage:-
http://news.bbc.co.uk/1/hi/uk/7646225.stm

published: 2008 Oct

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MISS ITALIA HELPS CQS MAKE A SPLASH LAUNCH IN UK

CQS (Continental Quattro Stagioni) - the speciality importer, agent, and distributor of continental wines, foods and beverages with its Head Office base in West Yorkshire, have been appointed exclusive UK agent for the leading Italian premium brands of mineral water, Rocchetta, Brio Blu and Uliveto, sponsors of the prestigious Miss Italia competition for over 10 years.
Rocchetta still mineral waters are positioned as the ultimate beauty water due to their delicate mineralized composition which help to stimulate the cleansing of toxins and impurities from the body. For these reasons the brand is also recommended for those following a low salt diet.

Brio Blu are a range of sparkling Rocchetta mineral waters presented in striking blue bottle packaging, both glass and PET. Brio Blu combines just the right amount of sparkle with the lightness and health properties of Rocchetta water. The azure blue bottle packaging paved the way in the Italian mineral water market for a myriad of imitations.
Uliveto is a mineral water that flows with a naturally light effervescence from the spring of Vicopisano (Tuscany). Thanks to a rich, natural blend of minerals - including calcium, bicarbonate of soda, magnesium and potassium, Uliveto's unique and unmistakable taste is particularly recommended as a stimulant in the digestive process and to replace fluids quickly into the body following physical activity. It is for this reason that since 1998 the Italian National Football Team has chosen Uliveto as the perfect water to support their team's activities.
The portfolio of Rocchetta mineral water brands share a high positioning in the Italian market with a significant combined annual marketing spend of + £100 million.

A major part of Rocchetta's marketing investment is their involvement with the long established Miss Italia Beauty contest, an event that forms an integral part of Italian society and culture. This activity perfectly fits Rocchetta's brand positioning in the beauty market due to the association with the water's natural detoxing properties. Miss Italia's fresh, girl next door appeal is the ideal representative of the brand. The national contest first took place in Italy in 1946 and today attracts a highly impressive prime time TV audience of over 8 million people. In September 2008 Miriam Leone, a twenty three year old Beauty from Sicily, was elected Miss Italia following in the footsteps of previous legendary winners such as Sophia Loren.

In October 2008, Miriam Leone joined representatives of Rocchetta and CQS (exclusive UK brand agent) at various events being held in England, that included the Annual Ciao Italia Association Dinner in Manchester, to support the UK launch of this premium range of waters. Stefano Bartolini (Director of Sales) CQS said "we are extremely excited about representing this reputed Italian brand. With demand for premium mineral waters in the bar and restaurant sector at such a high, we believe that the time is right to introduce a new range with such an authentic pedigree. To also be associated with the prestigious Miss Italia competition offers exciting opportunities too."

For more information on Rocchetta, Miss Italia and CQS please consult the following:
www.rocchetta.it
www.missitalia.rai.it
www.continental-food.co.uk

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CWF GETS FRUITY THIS CHRISTMAS WITH NEW FLAVOUR SCHNAPPS

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has added a new flavour to its already successful Orchards Schnapps range - Green Apple.

In-depth market research was conducted prior to launch among a target audience of men and women aged 18 - 25 years, with 51% preferring Green Apple from a choice of lemon, blackcurrant and pineapple.

Packaged in a premium quality frosted Schnapps style bottle, Orchards provides a sophisticated looking, value for money alternative for both on-trade and off-trade customers.

CWF offers an ongoing programme of marketing support to maximise awareness among the consumer audience with tastings across the UK, as well as regular price promotions for trade customers.

Vicky Lee, (Marketing Manager) of CWF, said:

"The beauty of the Orchards range is its versatility - Orchards can be drunk neat over ice, added to cocktails or mixed with a whole range of juices, giving the consumer the scope to experiment in the comfort of their own home. The range also gives the on trade the opportunity to offer affordable and profitable cocktails to their customers in the current economic climate, where disposable income is tight. "

Green Apple joins Peach and the recently re-introduced Butterscotch flavour in the Orchards range.

For more information about Orchards Schnapps call 01484 557111

published: 2008 Sep

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HOW DO YOU DRINK YOURS?

Are you a Barstool Buddy or a Table Edger?

According to new research from Simply Yours wine, your bar room habits speak volumes about you.

Almost a third of the population are Menu Munchers, shunning the bar area and a beer, preferring instead to go straight through to the restaurant to tuck into the three course meal. With Ladies First representing a further 22% of the population and reflecting the increase in numbers of young women who enjoy going out for a drink, landlords may want to consider stocking up on mirrors and Pinot Grigio.

Table Edgers, account for 11% of the population and are perceived to be the most irritating of pub customers. Their thick skinned personality and refusal to take even the most direct hint will not deter them from joining you should you have a spare seat.

But warnings to all you Barstool Buddies, despite accounting for 17% of the population, just because you sit at the bar does not mean that you get served first.

The study commissioned by Simply Yours identified bar room behaviour as part of research into the addition of three new wines to the range. By understanding the different personalities, Simply Yours has been able to choose the appropriate country and grape accordingly.

Vicky Lee, Marketing Manager for Simply Yours comments, "The results have provided a huge amount of insight for us, there are very distinct types of customer visiting bars and pubs in the UK and we wanted to know what makes them tick. It is all too easy to make assumptions when launching new wines into the market and we wanted to get our facts and wines right, especially given that both men and women are consuming more wine away from home than ever before.

"The research has however made me think about my own behaviour - I would say that I am a Menu Muncher and I've also become more observant about others, watching them to see if I can tell which of our profiles match them most accurately."

The convenient 18.75cl bottle size used in the Simply Yours range means you can be sure your wine is fresh every time, and also allows you to keep track of how much you have consumed.

Simply Yours is available in pubs, bars, clubs and restaurants throughout the UK. For further information please log onto www.simplyyourswines.co.uk.

published: 2008 Sep

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WINE WITH PERSONALITY

You may think you're a shrinking violet, or that you wear your heart on your sleeve, but your favourite tipple could reveal a side to your personality you didn't know about according to wine brand Simply Yours.

Lovers of a rich, lingering Cabernet Merlot are likely to be women of mystery - they may seem to be open but deep down they're secretive types. Those who favour a fruity Chardonnay on the other hand are likely to be exactly the opposite, often "over-sharing" and telling other people's secrets that they've sworn to keep!

If your best friend is a fan of Liebfraumilch you've struck gold, as she'll not only be as loyal as they come, she'll also have soothing words to dispel any kind of crisis you can think of. If on the other hand she goes for a Shiraz Cabernet, you'll need to get used to being on the sidelines, as this one will do anything to ensure she's always in the spotlight. Thankfully she's also great fun though. Those with a taste for Zinfandel Rosé are likely to be the women we all envy - naturally confident, charming and genuine.

These typologies were put together by Simply Yours following research with 1,000 visitors to its website, carried out to help it devise its promotional campaign within bars and restaurants.

'Simply Yours' collection of easy drinking wines includes 11 varieties sourced from the world's leading wine regions, so there's something for all tastes, personalities and occasions. The range includes Australian Shiraz Cabernet, Chilean Cabernet Merlot, Californian Cabernet Sauvignon, Spanish Tempranillo, Australian Semillon Chardonnay, Chilean Chardonnay, German Liebfraumilch, Chilean Sauvignon Blanc, Pinot Grigio, Californian Zinfandel Rosé and Australian Shiraz Rosé.

The convenient 18.75cl bottle size used in the Simply Yours range means you can be sure your wine is fresh every time, and also allows you to keep track of how much you have consumed.

Simply Yours is available in pubs, bars, clubs and restaurants throughout the UK. For further information please log onto www.simplyyours.co.uk.

What's Your Wine Personality?

Competitive Cabernet Sauvignon
You live life to the full and love being the centre of attention. Your ideal night out would be the Vanity Fair Oscars after show party, although you'd be a bit put out by all those other people vying for the spotlight!



Mystifying Cabernet Merlot
Sometimes too mysterious for your own good, you keep your cards close to your chest. Your ideal night out? What else but a fancy dress party, it gives you the perfect excuse to hide your true self.



Super Semillon Chardonnay
You have a well-rounded personality and generally look on the bright side of life. You love spending time with friends and family, but your favourite way to relax is a night at a comedy club - you even find the bad comedians funny.


Tranquil Tempranillo
Your friends are always amazed at how laid back you are, no crisis ever gets to you and you take everything in your stride. Your ideal night out is a trip to a casino, where your cool as a cucumber attitude stops you from losing your head when the chips are down.




Cheeky Chardonnay
Everyone knows everything about you, indeed sometimes more than they actually want to know. You're a notorious gossip but don't have a malicious bone in your body, so you always get away with it. Your favourite night out is in your local bar having a few drinks with friends - and catching up on the latest gossip obviously.

Lovely Liebfraumilch
If you're not a nurse, doctor or social worker you really should be. You're wise beyond your years and always know the right things to say and do to help people feel better. Your perfect night out is spending time with your best friend who needs cheering up after yet another argument with her boyfriend.


Bouncy Sauvignon Blanc
Other people get exhausted just watching you rush around, you never sit still and when you have a spare minute it's usually spent training for your next marathon. To top it all off you're one of those people who's just good at everything. Your perfect night out is a meal with friends; you need to eat like a horse to fuel your hectic lifestyle.

Perfectionist Pinot Grigio
You're known for your sharp wit and don't suffer fools gladly. People are initially wary of you, once they soon get to know that you're a real softy on the inside. Besides, your sharp tongue is usually reserved for those who really deserve it. Your ideal night out is a trip to your favourite restaurant, where you know you can expect great food and great service.


Romantic Zinfandel Rosé
You're confident with who you are and have a natural charm that appeals to everyone you meet. You never spend time stressing about what people think of you, but then you don't have to because everyone likes you anyway. Your ideal night out is a romantic meal with your boyfriend, who worships you of course.


Sociable Shiraz Rosé
You never stay in one place too long and you have friends literally around the world thanks to your many travels. When you are in one place for any length of time it's often spent catching up with people on Facebook. Your ideal evening, when you are at home that is, is spent having drinks with your partner in crime from when you worked in that bar on the beach in Thailand.



Simply Yours wines are imported to and bottled by CWF Ltd at the company's Trafalgar Winery in Huddersfield. CWF Ltd's other brands include Orchards, Bali, Vxi and Winter Warmer.

published: 2008 Aug

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